Root Corporation Officially Releases Its "Comprehensive Customer Service" Shield Logo

Aug 04, 2025

Today, Root Corporation officially launched its "Comprehensive Customer Service" shield logo, marking a brand-new stage in the development of its "Comprehensive Customer Service System".

Birth Story

Root Corporation has established its "Comprehensive Customer Service System" as the core competitiveness of the enterprise. How can customers, employees and even the industry truly perceive this philosophy? The answer lies in a powerful symbol — a logo that can carry the commitment.

After multiple rounds of design and optimization, Root Corporation’s "Comprehensive Customer Service" shield logo was officially launched. Every line embodies Root Corporation’s solemn commitment to customers: customer-centricity and value creation through service.

Design Concept

The "Comprehensive Customer Service" shield logo is based on a solid shield, symbolizing Root Corporation’s commitment to being a strong backing for its customers and conveying the core values of reliability, guardianship and professionalism. The five-star emblem on the shield represents the five-star service standards covering four dimensions: dedicated team, instant response, in-depth service and joint R&D, highlighting the core tenet of customer first.

Logo Application

Root Corporation's "Comprehensive Customer Service" shield logo will be applied to online brand communication and offline marketing promotion. Going forward, the company will continue to deepen the brand philosophy of "Comprehensive Customer Service" and establish a benchmark image in the field of industry service standards.