After thorough deliberation, the Marketing Team of ROOT Corporation unanimously established the core design concept of "creating a brand image that combines technical strength with the warmth of cooperation".

The design drew inspiration from two core motifs: first, a "robot" shape that embodies high-tech elements; second, a "handshake" gesture that symbolizes win-win cooperation.

Following in-depth discussions and multiple rounds of design refinement by the team, the brand image "ROOT" was ultimately created successfully.

Design Concept
With its robot form, "ROOT" not only demonstrates the technological heritage of ROOT Corporation as a national-level specialized, sophisticated and innovative "little giant" enterprise, but also conveys the company's philosophy of sincere cooperation through its highly approachable handshake gesture.

The four-finger design stands for three sets of core elements as follows:
The four core corporate values: Gratitude, Integrity, Prudence, Innovation
The four core competitive advantages for comprehensive customer service: Dedicated Team, Instant Response, In-depth Service, Joint R&D
The four core capabilities: Intelligent Equipment, Production Line Design, Strategic Procurement, Project Implementation

Image Application
"ROOT" will be fully applied to online brand communication and offline marketing promotion. Going forward, the company will further expand diverse application scenarios, continuously enhance the market influence of the IP image, effectively convey the core corporate values, and build a distinctive brand identity.